A recent spike in eating disorders among young children has been linked to Michelle Obama's childhood obesity initiative. Among disorders like bulimia and anorexia nervosa, instances of pica, a disorder in which a person ingests non-nutritive substances, have been most commonly cited. This increase prompted First Lady Obama to launch her new pica awareness campaign, "Guess Who's Eating Dirt." The webpage, currently under construction, at one time stated: "If we can identify who is eating dirt, we can take the first steps toward helping that person eat food instead. But not too much food."
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